12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment campaign idea can significantly improve a brand’s appearance in the skill market. And the bright side is that it doesn’t always require an insane budget!

Now is the time to inject some creativity and enjoyable into your recruitment campaigns and shock those dull, overused recruitment tactics that usually start with publishing on job boards (boring).

When your skill group begins developing initial, interesting project ideas that connect into and enhance your total recruitment method, you’ll quickly discover how to bring in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing fun and interesting methods to bring in good prospects to your brand name and make a larger effect on applicants.

Examples include recruitment through a dating app, using a mysterious code to split, hosting meet-ups, or getting the aid of an immersive virtual tour.

– You can establish innovative concepts for your recruitment project by examining the issues your skill team has now, researching how other business hook applicants, or conceptualizing new ideas with your group.

– Three examples of organizations believing outside the box consist of IKEA’s 3D-printed meatball project, Volvo’s S90 model automobile that interviews its own technicians, and a truly fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so keep reading).

– After launching your project, produce abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can pick from our library of over 150 test templates to enhance and automate your working with process.

What is a creative recruitment project?

Recruiters or talent acquisition teams that utilize initial recruitment project ideas, such as games, crack-the-code tests, AI recruitment bots, or video material, connect directly with the hearts and minds of their target audience.

How do you know if your organization is using innovative concepts in your strategy?

Well, has the talent team been utilizing the exact same recruitment marketing approach for the last 10 years? (Oh dear, ideally not.) Why? Well, adremcareers.com by following the exact same conventional tactics that everybody else uses, there’s no chance your brand name will stick out in the crowd.

When business communicate with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to draw in the certified individuals they’re searching for. Now, here’s how your team can start doing things differently.

How do business think about innovative recruitment projects?

It’s not too complicated. Let’s walk through the steps for creating effective, original recruitment marketing.

Step 1: Identify your team’s biggest blockers in acquiring top skill.

Step 2: Next, brainstorm concepts or methods to overcome those difficulties. Here are some pointers:

– Get inspiration from other companies currently considering of the box.
– Put yourself in the shoes of your target market and think of ways to communicate with them in a design and tone that will appeal to them, such as an animated video.
– Reach out to associates to gather concepts from a varied group.
– Consider what your company values extremely in its present employees.

Step 3: Bring all your concepts together and produce your recruitment project method, including the channels you’ll use to publish it, such as social media and your professions site.

Step 4: Review your campaign cost and guarantee you have the budget you need, or adjust your plan accordingly (keeping in the excellent things your target market likes).

Step 5: Launch your campaign and hope your job advert and other project aspects get extensive nationwide, global, (and even viral!) attention.

Do we require to outsource customized components of our recruitment projects?

Possibly. We understand that not all business have the resources to pull off every aspect of an innovative project in-house. In that case, you might need to outsource specific elements to a firm, such as:

– Designing social networks or other digital ads
– Creating a video (that does not look like your nephew stole your mobile phone).
– Creating a complex video game or nerdy equation as a recruitment test

Ok, now for the fun things.

To assist you win on this brand-new path, we’ve pulled together some really ingenious recruiting ideas listed below. Companies that developed some initial or inventive attention grabbers to draw in fantastic prospects.

12 creative and motivating recruiting campaign examples

Let’s face it, many organizations require a recruitment procedure transformation. Especially if they desire to attract young, qualified prospects (and the company’s employer brand is as appealing to them as a 1970s film).

The following business (the majority of which you have actually most likely become aware of) likewise needed some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior personnel for white-collar offices.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, recommendations.
Their most initial project concept was definitely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran throughout the show’s season ending. It may not have included at any big global marketing celebration, but it sure got individuals talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe professions like the army is ending up being harder.
Recruitment strategy: Using pop-culture recommendations to draw in a large variety of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is unique since it uses the principles of good marketing or copywriting by attracting what is essential to its particular target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently highly undervalued and is also experiencing a fast boost in need post-pandemic.
Recruitment technique: Using emotional and referall.us aspirational messaging to draw in individuals whose worths line up with the business’s function.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is usually very under-appreciated certainly requires some juice. Home Instead decided to employ the services of an expert firm for this campaign to refresh their brand and hook exactly the ideal type of people.

The agency created exceptionally emotive recruiting videos for this specific niche market, which 100% struck the mark with their « can’t assist but care » target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a tough task.
Recruitment strategy: Using a significant innovation pattern to sign up with the conversation and increase their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a genuinely initial campaign run by the Swedish furnishings producer IKEA. To attract talent that considers of the box, they invited possible candidates for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor shortages in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work candidates aiming to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social media, digital display screen advertisements, radio, and press coverage.
These guys are helping to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The industry has restored 6.9 million tasks because April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes potential beginners knowledgeable about the vast array of advantages readily available with a career in hospitality and utilizes testimonials from existing employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied trying to bring in 1,000 new employees over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s certainly another creative recruitment project that the software application business, Atlassian, launched recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their novel idea aligned well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their ingenious thinking has helped them satisfy their Australian and international intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and lack of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to help in reducing employing predispositions by refreshing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment technique: Targeting an extremely particular skill sector – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another project that’s believing out of the box. After coming throughout a fascinating market insight that « around 78% of British parents aged 45 and over wish to handle a new obstacle once their kids fly the nest », somalibidders.com EasyJet crafted a recruitment campaign targeting this specific skill pool.

Filling the crew scarcities with candidates who are over 45, whose kids have lastly flown the nest, and who are now searching for a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a distinguished international motor show and developing the brand as an emerging hub for vehicle software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign method on its head for sure! The team included AI into the car’s pedestrian speech innovation and automobile link system to evaluate the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment method: Using an innovative, gamified approach to engage passive prospects & offering a complimentary gift.
Tactics: Skills test was promoted on social media platforms

Our sibling business, Toggl Track, wished to employ an SEO manager and idea of a fun campaign that ‘d be a win-win situation for all. We produced a skills test obstacle and promoted it throughout social networks, offering a free tee shirt to candidates who achieved high scores.

Reaching passive prospects while getting the word out about our brand to other skilled employees worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive employer brand name to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual possessions

Walmart’s huge talent acquisition project was created by Nexus and assisted give the brand a much-needed facelift (considering that the seller might not have been leading of lots of prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to attain?

Problem: Attracting young employees in the middle of a labor lack.
Recruitment strategy: Taking advantage of a growing interest among youths in home restoration and crafting an engaging value proposal to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that provides renovation stops working recreated as masterpieces, out-of-home, web, and social networks content

Intending to recruit some 5,000 individuals in a year amidst extraordinary labor lacks, Lowe’s Canada was dealing with the significant challenge of attracting younger employees. Partnering with an imaginative company, the brand developed a recruitment project concentrating on chances for growth and learning within its network.

They have actually also discovered that 88% of Gen Z students want to work for employers who give them access to training and development opportunities.

Training is a top priority for us, so we ensure to provide thorough training to everybody who joins our groups. Operating in one of our stores is a fantastic opportunity for individuals to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand name launched a project and exhibit that builds on the desire to discover by showing engaging examples of restoration failures that youths can avoid by working and discovering at one of the brand’s stores. Each of the exhibits had a QR code for applying straight for the different open positions.

Thinking of your next original recruitment project technique?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those ingenious companies to approach prospects.

Whatever the role, from getting up the finest engineers to roping in the world’s greatest salesmen, your recruitment marketing efforts make sure to hit their hearts and minds if you use your imagination!

One easy way to add sparkle to your next recruitment campaign while making it fun and engaging for you and possible applicants is to start with skills tests. And, no, you do not have to produce tests from scratch. Our test library is overflowing with role-specific questions established by the experts.

Bid farewell to unsuitable prospects and the hours wasted screening CVs. Create a totally free Toggl Hire account today to see just how easy, fun, and fair hiring can be.

Juste enjoys investigating through writing. A copywriter by trade, she spent the last 10 years in startups, telling stories and structure marketing teams. She operates at Toggl Hire and composes about how companies can hire really fantastic people.